The key to successful gamification is to make it fun and rewarding without making it too difficult. When done correctly, gamification can produce significant results for your business.

Benefits Of Gamification Applied To Sales

Let’s see below 3 benefits of gamification for sales.

1. Interactive Demonstrations Of Your Products

One of the ways you can use gamification for sales is to implement interactive demonstrations of your products. You don’t even have to create new content; instead, use videos that already exists in your social networks.

A practical example of the concept above is the demonstration that my team have prepared for you. In it, you’ll see the new MindMeister user interface, which is the favorite mind mapping tool used by millions of users around the world.

In this video, not only you will see the new features of this wonderful tool, but you will also have the opportunity to interact with the speaker’s explanation.

Imagine the potential:

• Insert comments.
• Survey users.
• Train sales teams.
• Etc.

Let’s cut the talking, check it out for yourself and make sure you activate the full-screen mode.

The truth is that this type of gamified content is compelling because the video will provide interactions for the user. All while collecting the answers for storage in the system’s database.

As if that were not enough, these types of implementations allow you to invite your potential clients to register on your platform. This gives you plenty of opportunities to share more details about your expertise, products, and services.

In short, interactive videos are a mighty tool to increase your sales using content already existing in your organization.

2. Engagement Of Your Clients

Another way to implement gamification in your sales processes is to encourage customers to make their first purchase, or reinvest in your brand’s products and services.

For example, you could offer loyalty points that can be redeemed for discounts or free products.

In the case of e-commerce customers of our agency, we have implemented fortune wheels that are embedded in the cart and payment pages. This way, you could offer additional discounts to customers who register their account at checkout.

You could also offer exclusive discounts or access to product launches to customers who reach certain levels in your loyalty program.

3. Virality In Social Networks

Gamification can also be used to increase engagement on social networks. For example, you can organize contests or raffles where participation tickets are awarded not in exchange for money, but in exchange for social media interactions.

You can also reward customers who leave reviews about your products or services with loyalty points or discount coupons that they can redeem on their next purchase.

Experts In Gamification For Sales

If you need an agency with experience in implementing this type of strategy for your business, contact BSF.company today. We have more than 10 years of experience developing this type of solution for clients in various parts of the world.

If you think we can support you in anything, do not hesitate to contact us.

In Conclusion

Through gamification, companies can engage and motivate prospects, customers, and social media followers alike. When done correctly, gamification can produce significant results for your business.

You can see more practical examples within this site by clicking here.

What are you waiting for? Start incorporating gamification into your sales processes today.

Remember to leave me your ideas and questions in the comments section of this post.

Greetings.

The post 3 Benefits Of Gamification Applied To Sales appeared first on Technopreneuring.

I recently commented on a post from a colleague with information that could be beneficial for other members of this community, so I’m making a dedicated post with 7 Guidelines for creating a helpful knowledge base with MeisterNote.
The saying goes like this:

“The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you seem to be aturally motivated to continue.”

Brian Tracy

Creating usability is probably the hardest part of making a knowledge base. That should be the starting point, and it’s likely the thing most people struggle with.
Whether you’re starting from scratch or wanting to improve your existing documentation, here are some tips and best practices to help you get started.
My recommendation in any case would be to take the “Agile” approach.

The Agile Methodology

This means to produce small chunks of the product (documentation in this case), and test it out with a small portion of your intended audience. Take feedback, iterate, and continue.
A good starting goal could be this:

Document the 5 most common responses to questions received by your sales or support teams.

Focus on that only for a while, and produce a mini version of your knowledge base with 5 articles only.
Then:

• Distribute with your team
• Discuss internally
• Take notes of changes and suggestions
• Iterate (change the initial output using the obtained feedback)
• Rinse and repeat

You could even involve a couple of your most trusted customers in the feedback process and build loyalty to your brand by telling them:

• Their input is crucial in this new stage of the company
• They are an essential part of the company
• They have a chance to shape the future of the company

In the process of writing this, I consulted a colleague of mine, and he shared 7 guidelines he uses as a tech lead for making documentation:

1. Define your purpose and goals
2. Keep it organized
3. Make it searchable
4. Write clear and concise articles
5. Use visuals
6. Keep it updated
7. Get feedback

Remember: your customer is above all!

In the following lines, I’ll describe in my words what each of those guidelines mean.

1. Define your purpose and goals

Before you start building your knowledge base, it’s important to first define its purpose and goals. What do you want it to achieve? Do you want it to be a self-service resource for customers? A training tool for new employees? Or both? Once you’ve defined its purpose, you can then determine what content needs to be included.

2. Keep it organized

If your knowledge base is disorganized, it will be difficult for users to find the information they need. Remember to focus always on your customer. That’s why it’s essential to keep it well organized. Create clear and concise categories and subcategories, and use descriptive titles that make it easy for users to find what they’re looking for.

3. Make it searchable

Your knowledge base should be easy to search so that users can quickly find the information they are looking for. Include a search function on your knowledge base, and make sure that all of your content is properly tagged and indexed so that it can be found easily.

4. Write clear and concise articles

The articles in your knowledge base should be clear, concise, and free of jargon. Use simple language that can be understood by everyone, and break down complex topics into smaller, more manageable pieces.

5. Use visuals

Include images, videos, and infographics in your articles to make them more visually appealing and easy to understand. Furthermore, visuals can also help break up long blocks of text and make your knowledge base more engaging. You could even embed a mind map to show the relationship between several of your products or services.

6. Keep it updated

It’s important to keep your knowledge base up-to-date with the latest information.Regularly review and update your articles to ensure that they are accurate and relevant.

7. Get feedback

Finally, don’t forget to get feedback from users on how you can improve your knowledge base. Ask for input on what content is most useful, what needs to be added, and what can be improved. If possible, include an “up vote” or “like” function. Use this feedback to continuously improve your knowledge base over time.

One tool, everything you need

Fortunately, MeisterNote is an intuitive online solution that will help you create documentation and knowledge bases collaboratively.

All the tips found in this article can be implemented quick and easy through MeisterNote because it allows you yo create content in 15 different formats, from text, images, videos, etc. Integration with your favorite apps is also available (Google Drive, Dropbox, Office, etc.)

I hope this publication helps you clear the path towards a successful start of your knowledge base.

Please leave your comments below, tell me what do you think of this article, and what else should I cover in this site.

Remember to subscribe to receive periodically my best practices, tactics, and strategies about creative problem-solving, remote work, asynchronous collaboration, management methodologies and service protocols to transform your company’s operations.

Best regards.

The post 7 Guidelines for creating a helpful knowledge base with MeisterNote appeared first on Technopreneuring.

As a manager, founder, or leader of a company, you know by now that a culture of accountability is essential to maintain the highest level of quality and compliance with the deadlines and results committed to your clients.

But, did you know that a culture of accountability isn’t something that can be imposed on a team?

Did you know that accountability should thrive naturally in the organizational culture of your company?

Did you know that a team accountable for its results collaborates better?

In a 20+ year career, I have forged highly competitive teams and businesses in several countries of Latin America and the Caribbean. First as an employee of small and large corporations. Then as the founder of my agency, BSF.company. And more recently as a consultant and leadership advisor to managers and companies of all sizes.

During that time, I learned 4 things about accountability that I will share with you in this article:

• Accountability has to do with trust, not guilt.
• To create a culture of accountability, you must first understand what it means.
• The lack of a culture of accountability is a disadvantage for your company.
• Fostering a culture of accountability is key to improving the results of your team.

What Is The Culture Of Accountability In The Work Environment

To be successful, companies must invariably hold themselves accountable to their customers and the results committed.

In the same way, employees and collaborators should do so with their respective supervisors, managers, and boards of directors. The reality, however, is quite different, since there is not always a culture of owning the failures or bad results among the collaborators that make up the value chain of a company.

More frequently than CEOs and founders like to admit, the organizational culture in their companies lack the features needed to achieve sustainable success.

As an illustration of what I mean, watch Mr. Delaney’s team in the commercial below. Please, bear with video quality, considering that the ad was aired in 2008. Video capturing tech wasn’t as advanced as today’s.

Although at first, it may seem quite a difficult challenge, transforming the organizational culture of your company is attainable.

Not only that, it’s also a must if you expect your business to stay relevant in an increasingly competitive market.

Key Advantages Of Building A Culture Of Accountability With Your Team

Below, I list some advantages you can experience when you work with a team accountable for their results:

• There is trust between co-workers.
• Group problem-solving is encouraged.
• Mistakes are learning opportunities and not witch hunts.
• There is better organizational cohesion and results in general.

Are you willing to know how accountable your team is for its results?

If you get questions with proposals, new ideas, or ways to do it better, then I commend you. Your company might already have a high sense of accountability built in its organizational culture.

At places where the above holds true, a typical day in the office looks like the following image.

If, on the other hand, you get silence, excuses, and explanations of how everything bad is actually due to external factors, then it’s of your interest to keep reading. The truth is, you might have a poor culture of accountability in your team. Surely, your business could be generating better results.

What Happens When Your Team Is Not Accountable For Its Results?

At some point in our careers, we all have experienced a work environment where there is no culture of accountability. It looks like the following image.

In a recent study from Partners in Leadership about accountability in the workplace, 82% of respondents said they have “limited or no” ability to hold others accountable for their results. Interestingly, a staggering 91% rated accountability as one of the most urgent priorities within their organization.

The lack of accountability in your organizational culture can have catastrophic consequences:

• Non-compliance with deadlines and commitments.
• Poor quality of the resulting product or service.
• Excessive operational costs.
• Widespread delays in the value chain, to name a few.

However, it can be solved, and the first thing you should check are the possible problems that may be causing this situation.

6 Challenges For The Culture Of Accountability In Your Company

According to Culture Partners, there are six key challenges that you must overcome if you want to implant a culture of accountability in your work team:

1. Low team morale.
2. Unclear priorities.
3. Rare or no commitment.
4. Ineffective execution.
5. Low levels of trust.
6. High staff turnover.

At first glance, the amount of work to overcome those challenges seem unsurmountable.

The good news is that in me, you have an ally with experience overcoming these challenges in practice, not only for the companies I have founded, but also for those of my clients.

I’ve been fortunate enough to have done it repeatedly in the second most competitive market of Latin America.

It is a rewarding experience to take dysfunctional teams, and transform them from the inside out to leave them looking like the following image.

That is why I have decided to compile the 6 tactics I frequently employ in my professional practice to overcome each of the 6 challenges listed in the previous lines.

It’s all in a white paper titled: 6 Tactics To Establish A Culture Of Accountability.

In the name of science, and as a request of my marketing automation team, you’ll be able to download that document free of charge for a limited time.

You’ll find detailed explanations of steps to follow, different strategies, and a great tool that I employ daily to seed and nurture accountability, trust, and commitment in the organizational culture of my teams.

The application of these solutions will help you to establish trust and accountability as core features of your organizational culture, which will inevitably lead to better results.

I hope it to be of help for you and your team.

Please let me know in the comments section below what you think about it, your questions, experiences, or how it went at the office.

Best regards.

Andrés D’Andrea
BSF.company

The post 6 Challenges For The Culture Of Accountability In Your Company appeared first on Technopreneuring.

First, The Basics: What Is Gamification?

Gamification is the process of using game-like elements in non-game contexts to engage and motivate people.

On the business side, this can take the form of adding badges, scores, and leaderboards to everyday tasks to make them more fun and engaging. And best of all, it doesn’t have to be expensive or time-consuming to implement.

That is why I will share with you below the 3 tactics that we use to use in my agency BSF.company when we implement gamification elements in the digital solutions we make for our clients.

3 Tactics To Implement Gamification In Your Business Processes

Implementing gamification in your business processes can definitely generate benefits and competitive advantages, but doing it properly can be easier said than done. That is why, in the lines below, I share with you 3 of our most useful advices for building gamification in your company, products and services.

1. Define What You Want To Achieve

The first step to implement gamification is to decide what you would like to achieve with it.

• Do you want time optimization?
• Increase levels of commitment?
• Generate new ideas?
• Reduce costs?
• Generate more leads?
• Increase your sales?

Be clear about your objectives from the beginning to be able to design your gamification strategy based on that concept.

2. Identify What Needs a Boost

Once you know what you want to achieve, identify which tasks in the company could be gamified.

Be clear about your objectives from the beginning, to design your gamified elements around that concept.

Usually, gamification is implemented in the activities that are more boring, repetitive or less attractive for your collaborators, employees, or clients.

For example, if you want employees to be more engaged in their work, consider adding Gamification elements to onboarding or training programs. Implementing leaderboards for your audience, employees or clients can also generate great results.

3. Choose Your Gamification Elements

Not all Gamification elements are born the same. When choosing which ones to use, keep your goals in mind. Choose items that will help you make it happen.

For example, if your objective is to increase loyalty with the company, consider the possibility of using points. Employees could accumulate those points over time.

As time passes, they could exchange those accumulated points for discounts on products/services of the company, or products/services of strategic allies.

Alternatively, you can implement visual elements like images, animations, notifications. It is also worth experimenting with educational elements such as interactive videos, games, etc.

Examples Of Gamification In Business

It’s not surprising that many companies are adopting this type of strategy today. Especially, if we consider that gamification is one of the features your customers already expect by default in your products and services.

However, not all of them do it properly. That’s why it is important to decide wisely where to look for references.

In the lines below, you’ll see three examples of what I consider properly done gamification strategies.

a) Gamification In Your Daily Tasks

A solid example of Gamification For Business is the case of Meister, the Austrian startup behind the productivity suite preferred by millions worldwide:

• MindMeister
• MeisterTask
• MeisterNote

Recently, MeisterTask added a series of animations that appear when its users complete items on a checklist, and also when they complete tasks on one of its Kanban boards.

This way, employees see some graphic elements that add a touch of color and fun to their typical working journey.

b) Gamification In Virtual Communities

For this, Meister have done it again. They’ve got a great example of a leaderboard implemented in their recently launched Meister Community, which I’m honored to be part of.

The Meister Community, is the platform where professionals from around the world exchange ideas, learn about these wonderful products, its features, and ask or answer questions to other users about best practices using these tools.

The users with the most interactions and positive responses inside the platform are those with the highest-ranking score in the leaderboard.

c) Gamification In Your Brand’s Content

Another practical example of gamification is the interactive activity that my team have prepared for you in the following lines.

Through this short and easy activity, I want you to experience first hand how embedded gamification elements in your pre-existing content could achieve several goals:

• Increase interaction on digital platforms of your brand.
• Achieve differentiation in the mind of your prospects.
• Rank better in search engines.
• Encourage readers to sign up in the #1 productivity blog 😉

Without further ado: the following game is based on this article, so it shouldn’t be that difficult to reach the maximum score. Are you up to this challenge?

It would be a shame if you lose your hard-earned points after closing this window without registering, don’t you think?

In Conclusion

Gamification can be a great way to engage and motivate your business collaborators and customers, but it’s effective only if it’s done right.

By following the steps and examples above, you can create a gamification strategy that will help you achieve the results you want for your business.

If you prefer to leave it to experts with more than 10 years of experience developing gamification solutions for clients in various parts of the world, then it is time to contact BSF.company.

What are you waiting for? Start using gamification in your business processes today!

I hope you liked this article. Remember to leave me your ideas and questions in the comments section.

See you in the next edition.

The post How To Implement Gamification In Your Business Processes appeared first on Technopreneuring.

It’s often considered to be done just for the fun factor, but gamification can be a powerful business tool.

When used correctly, it can help you drive engagement, get results, and even increase sales. But how exactly does it work?

What is Gamification?

The basic idea of ​​gamification is simple: by adding elements of competition and rewards, you can make almost any task more engaging and fun. And when people have fun, they are more likely to follow through. That is why gamification is such an effective tool to obtain results.

Think of it like this: if you are trying to increase sales on your website, you could use gamification to add a leaderboard widget that shows the top 10 readers or users for a certain period. Or, if you’re trying to get people to sign up for your email list, you could use a contest or giveaway as an incentive.

How to Take Advantage of Gamification In Your Business?

Of course, gamification is not just about adding gaming elements to your processes, products, content, or marketing campaigns. It’s also about thinking like a game designer. This means, understanding what motivates people to keep interacting and designing your strategy around those concepts.

Below, I’ll share two practical examples of how to take advantage of gamification in your business.

Example #1: Meister

A tangible way of how to use gamification to improve your productivity can be seen in the applications of Meister. Meister is the leading Austrian startup behind the favorite productivity apps of millions around the world: MindMeister, MeisterTask, and MeisterNote.

When you manage your tasks with MeisterTask, your team members will see small animations as they progress through their work. This adds a fun and a refreshing twist to the typical journey.

When the animations option is activated in your MeisterTask account, your collaborators will see a small splash every time they complete a checklist item. Additionally, they will see a small rocket that flies away when the whole task is completed.

On the other hand, MindMeister gives you the ability to embed your mind maps in blog posts. This way, you can provide interactive content to your users when they are browsing your website or online store.

Downloadable MindMeister mind maps or MeisterTask project templates could even play the role of juicy lead magnets to increase your database of leads.

As if that were not enough, Meister gives us the advantage of experiencing gamification first-hand with the launch of the Meister Community.

On that platform, several of these techniques have been implemented with the goal of motivating users to:

• Share useful information.
• Ask questions.
• Receive advice.
• Improve the product.
• Learn first about new features.

One example visible in this platform is the leaderboard, where users with more positive and helpful interactions are the ones ranking higher.

Example #2: This Blog Post

Another example of gamification is the interactive activity that my team have developed for you in the following lines.

Having read this post up to this point, it will surely be easy for you to complete the following challenge. Will you be able to get the highest score? Let’s see:

How cool it’d be if you could save all the points gained while interacting with these activities?

You don’t have to imagine, in Technopreneuring we have implemented that feature for you.

Keys To Success For Gamification In Your Business

If you are trying to increase sales on your website, increase your subscriber list, or increase interactions with your brand, product or business, you will need to make sure that the activities you design are attractive and easy to complete.

This way, your audience will follow through, and the strategy will work.

Consider this: If you want to reap the benefits of gamification, you have to think like a game designer.

• What motivates people to play?
• What keeps them coming back for more?

If you answer these questions, you will be able to design products, experiences, and campaigns that really produce positive results for your business.

In conclusion

Gamification is a powerful tool, but only if done correctly.

Thinking like a game designer and understanding what motivates people to play (and engage) will make it easier for you to make the most of these techniques. You’ll be able to deliver the experience your users want with your products and services.

If you are looking for a Digital Solutions Agency featuring more than 10 years of experience implementing gamification for their customers, then it is time to contact BSF.company.

I hope you find these tips on how gamification increases engagement and results in your business useful.

Remember to share this post with your friends and leave me your questions in the comment section bellow.

Best regards.

The post How Gamification Increases Engagement And Results In Your Business appeared first on Technopreneuring.